Ownership and Control

1) What is a conglomerate in the media industries? 

A conglomerate is a media company that owns lots of smaller media companies. These smaller companies are called subsidiaries. Most of the global media industry is now dominated by a small number of massive conglomerates.

2) What is a subsidiary?

A company within a conglomerate that has many smaller companies working underneath them.

3) What are the benefits for media companies of vertical integration?

• greater economies of scale

• lower variable production costs

• decreased logistics costs

• quality concerns

• increased profitability.

• What are the benefits for media companies of horizontal integration?

Allows companies to gain market share and market power, eliminate their competition, acquire new products and services, a larger customer base, and increase their revenue. 

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.
 
• Disney makes movies but then also has related stage shows, theme parks, merchandise, soundtracks and events all linked to the same brand or characters.

• Facebook acquired Instagram (at a cost of $1 billion) so that they could cancel out the competition by making money from both. 

• Marvel has merchandise such as clothing, backpack, pencil case, toys or costumes for the Black Widow movie.


6) What is convergence and what device has changed the relationship between audiences and producers? 

Convergence is the fact that we can now access all different types of media on one device. For example, the growth of smartphones has completely changed the relationship between industries and audiences. Industries like newspapers are now moving into video or online content and audiences can now create their own user-generated content.


7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible

Facebook bought Instagram for $1bn because it's the first time they've ever acquired a product and company with so many users. After launching on Android and adding one million users a day, it became obvious that this wasn't just a photo sharing app - it was a competitive social network, and they were concerned that their rivals might bid for it as well.

8) What is the name of the media billionaire who used to own Fox? 

Rupert Murdoch

9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 

• Marvel entertainment
• Walt Disney studios
• Fox entertainment group
• Disney corporate
• Disney music group
• ESP Inc
• Marvel Studios
• Disney junior
• Lucasfilm
• Disney comics


10) Why did Disney buy Fox - what are the benefits? These benefits are particularly discussed towards the end of the article. 

So that they could allow marvel studios a greater degree of creative freedom and control the marvel universe on films and Tv.








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