Advertising CSP 1: OMO print advert

 1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

Women were often stereotyped in many negative ways such as being the house wives who cleans, cooks and takes care of everything in the house. Women were mostly shown through beauty as companies who sell make-ups will advertise their brand using these stereotypes in their adverts.

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

The font of the text in the bubble will attract most people's attention to look at it as the first thing they see when they look at the advert and the product is advertised in a negative stereotypical way which was normal back then so not many people would've cared about it.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

The costume presents the model as the house wife in the household who is responsible for many things in the house which is mainly cleaning in this adverts case. The make-up shows the beauty of the model and is a normal stereotype as many women are shown and are presented by wearing make- up.

5) Why is a picture of the product added to the bottom right of the advert?

To show the audience what the product looks like in store so that they can buy it.

6) What are the connotations of the chosen colours in this advert - red, white and blue?

It is conveniently the colour of the country's flag. (The Union Jack) It shows sympathy towards the country after what it went through during WW2.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

It shows actual reviews and quotes of people who might have actually used their product and might encourage them to buy it as it was all positive reviews.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

It shows how women are always meant to be cleaning which presents them as the housewives who take care of everything and also they are presented through their beauty with make-up.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The producers wanted the audience to think of a message which shows that women will look better when cleaning with this product as it is also meant for them.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

Modern audiences wouldn't respond as positively and will reject the message as the stereotypes might not be as acceptable as before in the 1950s.