Tatler CSP case study.

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY. THESE PEOPLE LIVE THE LIFE REFLECTED ON OUR PAGES, BOTH PHYSICAL AND VIRTUAL. AND BOY, DO THEY LOVE TO SHOP” T - The author explains what Tatler is and describes it in a very positive way

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Average Age: 29

Female: 89%

ABC1: 90%

Average HHI: £261,572

It is mostly adults who are averagely aged 29 and are mostly a feminine audience. These people happen to be very wealthy as well.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers lover fashion as they have spent £843 Million on fashion as it was advertised in the magazines

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

On October -  Tatler Schools Guide / Tatler Totler (special section) 03-Sep 27-Jul 10-Aug



5) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?



6) How do the cover lines appeal to the Tatler target audience?



7) What are the connotations of the Tatler colour scheme on this particular front cover?



8) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)



Comments

Post a Comment

Popular posts from this blog

First 10 Questions

  1) Which part of Media are you looking forward to the most? I am looking forward for Video Games 2) What knowledge and skills do you hope to learn in Media? critical thinking, analysis, research, planning, skills of enquiry and evaluation, practical skills, creativity, time management, essay writing skills 3) What grade are you realistically hoping to achieve in Media? It depends on what grade is the highest or almost the highest 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  What I use the most to access the media is Youtube 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  My average screen time is 5 - 6 hours and I think it may be a little too much as I may be able to do other activities. 6) What was the last TV programme or film you watched? I think it may have been Jumanji  7) What device or subscription do you use to li...
Read more

Camera movement and editing: blog tasks

  1) Pick  three   aspects of  camera movement  in the Minority Report clip. Identify the  type  of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience. •   Fast pan - Horizontal turn left to right fast and is used to follow fast movement. This was used when the character was running away from the police in the alley ways. the camera was on the floor (a bit like a worm's eye) •    Fast Track/Dolly - Movement either backwards or forward or along the side. This was used after the Fast Pan in the chase scene, the camera was moving as fast as the character (tracking the speed) and was going from right to left sideways. •    Zoom - Zooming in or out either with the camera moving forward or it is actually zooming in using the feature - this was used during some conversations between the police the person who they were chasing. It was also used when sho...
Read more

Denotation & Connotation blog

Image
  Denotation & Connotation blog tasks: advert analysis 1) Write an analysis of the  WaterAid advert above  using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert? Denotation This printed WaterAid advertisement consists of a kid (symbolic code). It also features a hot and dry background (technical code) WaterAid logo (symbolic code) and finally a slogan which says ''Dig toilets Not graves'' (written code) Connotation The slogan ''Dig toilets Not graves'' shows that this is a charitable advertisement which means that it's target audience is everyone as anyone can donate to it. The connotation of putting the website name on the top left  shows what company's advertisement it is and it may also encourage you to search it up and donate to it but it doesn't have any links that directly leads it...
Read more