Tatler CSP case study.

Introduction - Tatler Media pack

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY. THESE PEOPLE LIVE THE LIFE REFLECTED ON OUR PAGES, BOTH PHYSICAL AND VIRTUAL. AND BOY, DO THEY LOVE TO SHOP” T - The author explains what Tatler is and describes it in a very positive way

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website).
 List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Average Age: 29

Female: 89%

ABC1: 90%

Average HHI: £261,572

It is mostly adults who are averagely aged 29 and are mostly a feminine audience. These people happen to be very wealthy as well.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend

Tatler readers lover fashion as they have spent £843 Million on fashion as it was advertised in the magazines

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

On October -  Tatler Schools Guide / Tatler Totler (special section) 03-Sep 27-Jul 10-Aug

Media language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

The connotations of the serif and the non serif could be that the serif fonts connotate that it is an old magazine and has quite a lot of history since its establishment. This means that it is more established and has been around for quite some time and it is still running as it has mostly wealthy audience

3) How do the cover lines appeal to the Tatler target audience?

It shows and displays what they might be looking for or what they may be interested in for the magazine as it could be a relatable, interesting or topics of gossip.

4) What are the connotations of the Tatler colour scheme on this particular front cover?

The connotation of the colour scheme can apply to the Union Jack flag which contains the colours of red, blue and white. This may show empatheticness towards the country as it faced a world war and has been brought down to ruins. These are also many eye catching vibrant colours that can appeal to the tatler audience.

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Emma Weymouthas she wasthe first black Marchioness in British history. The socialite married into the aristocracy in Wiltshire, Longleat, in 2013 and became Viscountess Weymouth immediately after the lavish ceremony.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

The cover lines suggests that the lifestyle of rick people in the UK like political gossips as this is shown in the lines 'SEE EU LATER'. They are also interested in fashion and beauty which are expensive.

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

The type of people represented in the Tatler cover are wealthy people or the royal family as the queen is also mentioned in one of the cover lines

4) Are there any stereotypes being reinforced or subverted? How? Why?

The stereotypes are being reinforced in this Tatler magazine as the women (Emma Weymouth) in the cover is wearing white and pinkish colours which are feminine stereotyped colours and she is also wearing make-up which connotes beauty for women.


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