Doctor Who: Audience and Industries

 Audience


1) Who is the target audience for Doctor Who? Do you think it has changed since 1963?

Mainstream family audience - broad appeal as millions of people watch the BBC.

2) What audience pleasures are offered by Doctor Who - An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity: learning information that you did not already know. Doctor Who offers its audience an education about space travel, science and history.  

Personal Relationships: personally relating to something - seeing your lifestyle on screen. How different audiences may identify with Susan, her teachers or the Doctor.

Diversion (Escapism): escapism and being entertained away from your normal life. Science Fiction is a classic genre for escapism

Surveillance (Information / Facts): caring about characters and wanting to find out what happens to them. The audience are left thinking what will happen to the characters in the ends as they have entered a new planet.

3) What additional Uses and Gratifications would this episode provide to a modern 2020s audience?

INFORMATION/SURVEILLANCE: learning information that you did not already know. Doctor Who offers its audience an education about space travel, science and history and modern audience may get educated by this.. 

4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to An Unearthly Child?

VOYEURISTIC PLEASURE: Watching something you wouldn't normally get a chance to see for example we would not usually get a chance to see the inside of TARDIS

5) What kind of online fan culture does Doctor Who have? Give examples.

Doctor Who now has an international online fan culture of events, fan fiction, fan-edited trailers and more. The BBC also produces merchandise to sell to this audience. 

Industries

1) What was the television industry like in 1963? How many channels were there?

2) How does An Unearthly Child reflect the level of technology in the TV industry in 1963?

3) Why is Doctor Who such an important franchise for the BBC? 

4) What other programmes/spin-offs are part of the wider Doctor Who franchise?

5) Why does the Doctor Who franchise have so much merchandise available? Give examples. 

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