Abdul's Blog

1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW: Abdul, a good detailed, clear response for Q2 - lots of specific advertisement conventions analysed in relation to the OMO CSP. EBI: Not enough detail for Q3 on NHS Represent CSP - Work on your things Not enough focus on genre or intertextuality for Q4 LR: See blog.  Mark: 18/32  Grade: 5 2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 2 Q2: 8 Q3: 2 Q4: 6 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.    • Coming out of post-war shortages/rations etc. readily available items such as washing  powder were beginning to make things easier.  • Idea of cleanliness being next to godliness.  • The scien...

1) What is an advertising campaign? An advertising campaign are campaigns that will usually appear across multiple media platforms - print, broadcast and online. 2) What is the objective of the NHS Represent campaign?  NHS' objective/goal for this campaign was to get as many people as possible to donate their blood for their campaign 3) What does this advert want people to do once they've seen it (the 'call to action')?  Encourage themselves to be generous and donate blood for their campaign 4) Why is the advert called 'Represent'?  The connotation of the advert being called  'Represent' could be that each person that donates from a certain race group represents that race group's statistics on how much percent of people have donated blood from that race/ethnicity  5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write the...

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? Narrative Editing Camera shots Logo and Slogan Sound Mise-en-scene 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message communicated is that their chocolate is more luxurious and better than the others. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s.   Galaxy makes reference to Audrey Hepburn movies such as 1953 film Roman Holiday to interest and engage the audience. 4) What is intertextuality? Intertextuality is where one media product (e.g. Galaxy) makes reference to other media products (e.g. Audrey Hepburn movies such as 1953 film Roman Holiday) to interest and engage the audience. 5) What Audrey Hepburn films are suggested in this advert and how is this effect...

  Part 1: Skittles advert analysis 1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Logo/Slogan - " TASTE THE RAINBOW " may connote that since we aren't able to touch or eat the rainbow, skittle will help us think what it may taste like. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The  Colour Scheme  is full of the colours in a rainbow  - recognisable from the packets of Skittles as it uses many colours, creating a   brand identity .  Part 2: Advert research Use Google images to research classic adverts. Find examples for the following and add them to your blog: 1) An advert with a clear brand identity 2) An advert that u...

 1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Women were often stereotyped in many negative ways such as being the house wives who cleans, cooks and takes care of everything in the house. Women were mostly shown through beauty as companies who sell make-ups will advertise their brand using these stereotypes in their adverts. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The font of the text in the bubble will attract most people's attention to look at it as the first thing they see when they look at the advert and the product is advertised in a negative stereotypical way which was normal back then so not many people would've cared about it. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, mak...

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  The stereotype of women in advertising is often negative. Representations through the history of advertising have suggested that women are inferior to men, bad drivers, powerless, sexualised or focused on domestic work (e.g. cleaning). 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. The stereotype of women in advertising isn't often as negative. Women are represented  through body image which emphasises beauty by make-ups, domestic ro...