Posts

Statement of Intent Redraft

I am planning to produce a two paged magazine which will focus on a celebrity who recently launched their book about motivating and disciplining young people who may currently be struggling  and to overcome their struggles, this book will help them to overcome these difficulties.  The first page of the magazine will feature a medium close up  photograph of the celebrity as the central image which connote strength and dominance. Following this, I will include a cover line which will contain a text that will provide and mostly cover a brief introduction and an overview of the celebrity's book which will try and convince young minds to purchase and read it to improve their everyday lives. To do this, I will use a serif font for the headlines and multiple cover lines to give the celebrity's promotion magazine a more of a polished, worldly-wise and a civilized look. The second page of my magazine will contain some more smaller  original pictures of the celebrity and will ...
Post a Comment
Read more

OSP: Audience and Industries blog tasks

  Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Demographic: Age Gender Education Social class Race/ethnicity Job/profession/earnings Home (city/village/countryside) 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?  4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link  three  posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product). 5) What audience pleasures are provided by Marcus Rashford's online presence...
Post a Comment
Read more

OSP: Language and Representation Blog Tasks

Language 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Colour scheme - dark/minimalistic, shirt contrasts background Profile picture - reinforcing website  2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.  Book club -  promote children to read his books Profile picture - His brand's logo Tweets - Tweeting and promoting his book online 3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media.  Navigation Top menu - pages promoting clothes and make-ups Twitter bio - contains links and mentions to her brand Tweets - promoting her brands and products 4) How does Marcus Rashford's online presence ...
Post a Comment
Read more

OSP: Introduction to influencers

 1) What years did YouTube, Twitter and Instagram launch? Youtube - 2005 Twitter - 2006 Instagram - 2010 2) What is the definition of an influencer? a person who has become well known through regular social media posts and is able to promote a product or service by recommending or using it online 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. KSI: Instagram: ~12.8 million followers YouTube: Over 44 million subscribers across his active channels 4) How big is the influencer industry according to the article? "By the end of 2019, the influencer marketing industry was worth some $8bn a year" 5) What are the problems associated with being an influencer? There’s the pressure of always seeking to increase your follower count to drive up revenues. 6) Why is it suggested that audiences actually like being sold products by influencers? A decade ago, shilling products to y...
Post a Comment
Read more

Preliminary exercise feedback and learner response

1) Type up your teacher's feedback  in full . If you've received your feedback via email, you can simply cut and paste it from the email into your blog. WWW:  Attempted to write a statement of intent about the preliminary exercise Next steps: 1. Complete coursework to a high standard 2. Meet deadlines by being organised and proactive – take your photos and plan your production 2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write  two  WWW bullet points (What Went Well) and  two  Next Step bullet points for your preliminary exercise.  WWW:  1.  I wrote over 300 words for the statement of intent. 2. I gave a brief information on what my magazine will look like Next steps: 1. Include more information on what my magazine will be about and what i will include in it 2. Be more proactive by planning my production and take my photos before the deadlines. 3) What have you  learn...
Post a Comment
Read more

Coursework Checklist

Item Progress Statement of Intent (Max. 300 Words) Front Cover Title for the Magazine w/ Original Masthead Design   Selling Line   Cover Price   Dateline   Main Original Cover Image   Min. Four Cover Lines   Double Page Spread Headline   Standfirst   Subheadings   Original Article (350-400 Words) that Links to Headline   Main Original Image (Different to Cover Image)   Min. Three Smaller Original Images  
Post a Comment
Read more

Paper 1 baseline assessment learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW: Abdul, some ability to analyse unseen printed advert. You demonstrate some knowledge of how Black Widow was marketed/promoted. Next Steps: a) Attempt each question in future exams. b) Revise, you need to prepare better so you can attempt each question! Mark: 16/42  Grade: 3 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. • Athletic body connotes that the subject is in condition and well prepared for the‘battle’. • No direct address but the subject’s eyes are focused on pushing the heavy tyre (physical exertion) which connotes determination and power in the face of adversity. This is reinforced by his facial expression which has his mouth open in a roar which connotes supremacy and effort. • Dress code has connotations...
Post a Comment
Read more