Radio: KISS FM Breakfast show
1) Read page 2. What is KISS FM's mission? Kiss FM's mission is to try and keep up with their 15-34 yr old audience who is constantly onto the next thing they want to own more latest cool stuff. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. Age - 15-34 Gender - 60/40 female to male Home (city/village/countryside) - P redominantly urban, but increasingly national with 65% living outside London. 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? From social timelines to YouTube, live events and on- demand streaming on apps, KISS connects with its audience through a multi- platform strategy of presenting c ontent around the music they love and the things they’re into, wherever, whenever and however they want it. 4) Now look at the other side of page...