Magazines and Music Video assessment learner response

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW: Abdul. some knowledge of media terminology in this assessment. E.g. magazine conventions.

EBI: very vague and limited responses for CSPS + limited media terminology - complete all blog work to develop knowledge/understanding

LR: see blog.
2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 2
Q2: 3
Q3: 2

Q4: 3

Q5: 2

3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler.

• the cover star Emma Weymouth wearing a ballgown in the gardens of a stately home

connotes the wealth and luxury that Tatler readers aspire to. The mise-en-scene (costume,

make-up, pose, expression) all emphasise these aspects

• the fact cover star Emma Weymouth is mixed race suggests that Tatler is moving with the

times and responding to cultural changes in Britain around gender

• the stylised serifed font of the masthead contrasts with the sans-serif fonts used elsewhere

signifying a well-produced, easy-to-read product that has been designed to be a pleasure for

the audience to read

Layout:

4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine.

• Celebrities are presented as important and desirable – this is the latest gossip that readers

have to know about.

• Celebrities on cover tend to be reality TV or pop stars – celebrities generally from more

working class backgrounds so again creating a point of contact with a working or middle

class audience.

• Female celebrities feature more prominently than male – perhaps reinforces gender

stereotypes regarding women expecting to take part in gossip about relationships.

5) Look at question 5 - Arctic Monkeys and audience identity. This is a real AQA past question with lots of potential answers given in the mark scheme. Choose three answers that specifically refer to the Arctic Monkeys CSP and write them here. 

• the audience might watch music videos to reinforce values and behaviour. The lead singer seems to not care about the filming of the music video, rarely making eye contact with the camera and stating at the beginning ‘don’t believe the hype’. The audience gain a sense of identity as they can relate to the lead singer’s both nonchalant and rock and roll representation.

• the audience can gain a sense of identity as they recognise something of themselves or relate in some way to the group. The band are dressed in standard teenage rock band garb of plain t-shirts, jeans and trainers, a look that can be easily replicated by fans or is already worn by them. They are not really offering a performance, it is more of a jam session with them showing their musical prowess to their friends which is something the audience might

also do

• music videos might represent artists as role models that fans can aspire to be like thus allowing the audience to gain a sense of identity. The band are represented as ‘everyday lads’ with typical clothes, costumes, acne. They make eye contact with each other and look to be having a laugh. The audience might feel they are achievable role models

6) BLACKPINK - How You Like That didn't come up in this assessment. If this CSP comes up in your end of Year 1 exam, what three things about BLACKPINK and How You Like That could you try to include in your answer? 

• Blackpink was formed in 2016 by Korean entertainment company YG Entertainment and by 2020 was one of the most successful K-Pop bands in the world. As of 2021, the band was the most followed girl group on Spotify and the most-subscribed music group, female act, and Asian act on YouTube.

• BLACKPINK fans are known as ‘Blinks’ and are largely teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines and Indonesia as well as western countries such as the UK and USA.

• This 2020 video promoted the lead single from Blackpink’s first Korean-language studio album, The Album. The video, released on 26th June 2020, was premiered on Blackpink's YouTube channel at the same time as the single was released.