His Dark Materials: Audience and Industries

 Audience

1) What audience do you think His Dark Materials is aimed at and why? Think about demographic and psychographic groups. You can revise Pyschographics here.

His Dark Materials is aimed at family audience as it is marketed at younger audience. Despite this it fails to meet that psychographic group as there are many things in the HDM series that are not suitable for younger or a family audience to watch.

2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity:The exploration of complex themes and the development of relatable characters.

Personal Relationships: We as an audience grow closer to characters like Lyra and Will as the more we watch the more we want to find out what will happen next to the characters.

Diversion (Escapism): HDM offers audiences pleasure throughescapism into an imagined fantasy world


3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materials? Refer to specific scenes or moments in the episode to explain your answer. 

VISCERAL PLEASURE: Physical thrill of watching something e.g hairs on the back of your neck in a horror film, sport, big explosions. 

VICARIOUS PLEASURE: Experiencing something through the characters (e.g. time/space travel). 

VOYEURISTIC PLEASURE: Watching something you wouldn't normally get a chance to see

4) How did fans react to Season 2 of His Dark Materials? What about critic reviews? You can find some possible answers for this in this BBC website article on the critical reception for His Dark Materials and watch the fan reaction video above.

'If you are a newcomer looking for lockdown solace in an autumn drama, give this one a miss'

'Perhaps it will pick up in future episodes. It is a fine children's drama, albeit one in a prime-time Sunday night slot and with scenes too frightening for younger kids. But what was once event TV is now a middling fantasy.'

5) What might be some of the preferred and oppositional readings for His Dark Materials? Why did some fans love it? Why have other people criticised it? 


Industries

1) Which companies produced this His Dark Materials series?

Bad Wolf and New Line Cinema

2) What were the UK viewing figures for A City of Magpies? How did this compare to season 1 of His Dark Materials?

The first episode of season 2 of His Dark Materials had a lower viewership than the first season's debut episode. 

3) What was American network HBO's role in making His Dark Materials and why is this important? Look at the notes above for more on this.

it allowed the BBC, the primary producer, to access HBO's resources and reach a wider international audience.

4) What famous stars are in His Dark Materials and why do you think they were selected for the show? Watch the Comic Con panel video in the notes above to see the stars talking about the show.

Dafne Keen as Lyra Belacqua, James McAvoy as Lord Asriel, and Ruth Wilson as Mrs. Coulter. Lin-Manuel Miranda plays Lee Scoresby.

5) Who are Bad Wolf and what do they produce?

A high-end television drama production company based in Cardiff, Wales.



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