Reception theory

 1) What is the preferred reading of a media text?

Preferred reading is when the producer picks and chooses how they want their audience to view the media text.

2) What is the oppositional reading of a media text?

Oppositional reading is when the audience create their own meaning for the text and ignore the preferred reading that the producer is trying to portray.

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

That the teenage characters are violent, abusive, relentless and rebellious as they do pro-active actions towards the society

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

It is because they think that young people are often misunderstood in many stories and many ways as they see the young people as the actual victims in the story.

5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

 

The preferred reading of the Harry Brown trailer is that young people are often abusive, violent, relentless and rebellious as they do many pro-active actions towards the society. Another preferred reading of the Harry Brown trailer is that Harry is the victim as his friend was killed by young people and he is looking for revenge. The negotiated reading for the Harry Brown trailer is that young people are protecting themselves from harm as they live in a society of danger meanwhile others may think they are relentlessly aggressive and violent. Lastly, the oppositional reading for the Harry Brown trailer is that young people have a lot of opportunities and they are misunderstood quite often and they are also honest people and are real victims in thy story and the old people are not the actual victims as they can be misunderstood for being nice, helpless and innocent as well.