Abdul's Blog

1) What is a   conglomerate  in the media industries?  A  conglomerate  is a media company that owns lots of smaller media companies. These smaller companies are called  subsidiaries . Most of the global media industry is now dominated by a small number of massive conglomerates. 2) What is a  subsidiary ? A company within a conglomerate that has many smaller companies working underneath them. 3) What are the benefits for media companies of  vertical integration ? • greater economies of scale • lower variable production costs • decreased logistics costs • quality concerns • increased profitability. • What are the benefits for media companies of  horizontal integration ? Allows companies to gain market share and market power, eliminate their competition, acquire new products and services, a larger customer base, and increase their revenue.  5) Give  three  examples of media companies or brands that have u...

1) Write a definition of a   passive  audience:   A passive audience are  audience who just accept the messages encoded in a media text without challenge. 2)  Write a definition of an active audience:   An active audience are audience who  engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it. 3) Write a definition of the hypodermic needle theory :  The Hypodermic Needle Theory is a linear communication theory which suggests that media messages are injected directly into the brains of a passive audience . 4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  Media text - The Times newspaper  > Why: It tells audiences i...

  1) What is the preferred reading of a media text? Preferred reading is   when the producer picks and chooses how they want their audience to view the media text . 2) What is the oppositional reading of a media text? Oppositional reading is when the audience create their own meaning for the text and ignore the preferred reading that the producer is trying to portray. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? That the teenage characters are violent, abusive, relentless and rebellious as they do pro-active actions towards the society 4) Why might young people reject this reading and construct an oppositional reading of the trailer? It is because they think that young people are often misunderstood in many stories and many ways as they see the young people as the actual victims in the story. 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.   The pre...