Abdul's Blog

 1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Women were often stereotyped in many negative ways such as being the house wives who cleans, cooks and takes care of everything in the house. Women were mostly shown through beauty as companies who sell make-ups will advertise their brand using these stereotypes in their adverts. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The font of the text in the bubble will attract most people's attention to look at it as the first thing they see when they look at the advert and the product is advertised in a negative stereotypical way which was normal back then so not many people would've cared about it. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, mak...

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  The stereotype of women in advertising is often negative. Representations through the history of advertising have suggested that women are inferior to men, bad drivers, powerless, sexualised or focused on domestic work (e.g. cleaning). 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. The stereotype of women in advertising isn't often as negative. Women are represented  through body image which emphasises beauty by make-ups, domestic ro...

Film Industry: MCU Film Industry: Black Widow CSP Film Industry: I, Daniel Blake CSP

1) What is independent cinema and how is it different to Hollywood blockbusters? A low budget film with a small or relatively unknown cast. Hollywood blockbusters are films that usually bring large sums of audience and income and is also owned by a company called Marvel. 2) What is I, Daniel Blake about? I, Daniel Blake is about  stories that represent the lives of ordinary working-class people and the social issues they face, for example unemployment, poverty and addiction and also have political themes and messages. 3) Who directed I, Daniel Blake and why is this important? Ken loach and he is a very popular director which means that he has director power on the film which people will watch as they might recognise the director for his pervious hit films 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. Organise free (or ‘pay what you can’) sc...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Abdul, knowledge on denotation in regards to analysing unseen media products. Some ability to tackle 20 - mark Q with understanding of film CSPs'. EBI: Ensure you respond to all bullet points for Q6/ 20 - mark Q. Also ensure you provide specific examples to support your responses for Q3. Mark: 19/34 Grade: 5 2) Read  the mark scheme for this assessment  carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1: 1 Q2: 1 Q3: 5 Q4: 0 Q5: 2 Q6: 10 Where you didn't achieve full marks, write  WHY  you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you  got any  media terminology  wrong in the assessment you can make a note of it here. Vertical Integration - I had struggled to remembe...