Gender stereotypes in advertising

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.






2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.



3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

The stereotype of women in advertising is often negative. Representations through the history of advertising have suggested that women are inferior to men, bad drivers, powerless, sexualised or focused on domestic work (e.g. cleaning).

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

The stereotype of women in advertising isn't often as negative. Women are represented  through body image which emphasises beauty by make-ups, domestic roles which depicts women mosty in household or caregiving tasks, basically house wives.

5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

Representations of women aren't as badly stereotyped than before which shows how much change and impacts have happened on adverts and Companies throughout the whole of the last 60 years.

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