Radio: KISS FM Breakfast show

1) Read page 2. What is KISS FM's mission?

Kiss FM's mission is to try and keep up with their 15-34 yr old audience who is constantly onto the next thing they want to own more latest cool stuff.

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

• Age - 15-34
• Gender - 60/40 female to male
• Home (city/village/countryside) - Predominantly urban, but increasingly national with 65% living outside London.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

From social timelines to YouTube, live events and on-demand streaming on apps, KISS connects with its audience through a multi- platform strategy of presenting content around the music they love and the things they’re into, wherever, whenever and however they want it.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISS FRESH is where you’ll find exclusive first plays of the biggest track. KISSSTORY spins the very best Old Skool and Anthems from R’n’B, Dance, Garage and Hip Hop, expect to hear tracks from Beyonce, Eric Prydz, Jay-Z, Artful Dodger and Sean Paul in big shows from Pandora, Wideboys, Majestic and Justin Wilkes.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

• KISS sees over 300,000 people each year party at one of their 100 yearly events

• Hosts KISSTORY and KISS Pool Parties in the UK and abroad from London

• Key festivals and events from We Are FSTVL, BST, Southbeats and Sundown.

• Hosts a yearly sell out Halloween event at The SSE Arena, Wembley 

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

They are passive in their consumption of the broadcast content, which includes music, news, and entertainment, similar to the hypodermic needle theory where they absorb messages. However, they can also be considered active by engaging with the station's activities, participating in social media interactions, or influencing content. 

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

Since the 1960s, music and radio audiences have shifted from passive receivers of scheduled content to active participants with on-demand access to personalized audio, driven by technological advances like streaming, portable devices, and social media integration. 

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

Industry

1) When did KISS FM first launch and what type of station was it then? 



2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

3) How does KISS FM make money? 

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

5) How is KISS FM regulated and what can happen if they break the rules?

Preliminary exercise

1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise.

Statement of intent: 100 words explaining what you plan to make.

I am planning to produce a two paged magazine which will focus on a celebrity who recently launched their book about motivating and disciplining young minds who may currently be struggling with revising for exams, keeping a healthy diet, going to the gym to stay fit, struggling with a relationship, change in sleep schedule, keeping a healthy physical or mental health, reducing their screen time on their phone or praying to God in their everyday life. This book will help these young minds overcome these difficulties and potentially change their life.

The very first page of the magazine will contain features like a high-quality photograph of the celebrity in one of their most well known iconic outfits showcasing their most recent published book about motivation and discipline. Following this promotion, a text will provide and mostly cover a brief introduction and an overview of the celebrity's book which will try and convince young minds to purchase and read it to improve their everyday life. To do this, I will use a serif font for the headlines and body text to give the celebrity's magazine a more of a polished, worldly-wise and a civilized look.

The second page of my magazine will contain some more smaller original pictures of the celebrity and will cover topics such as "How advice about being consistent and disciplined from this book could change your life" 

2) Write an outline for your preliminary exercise on your blog. This needs to include talking points and photo lists. To see how a magazine is presented, and to look at professional examples, check out the following link which gives lot of tips and tricks on how to layout and plan your magazine.

3) Casting: Who will be in your magazine?

4) Plan your locations: Where you will shoot your preliminary exercise? (You can take photos off-site if you wish to do this for homework - this is what we would strongly recommend). Important note: You CANNOT take any students out of any other lessons OR disturb any other lessons in the school. If you wish to take shots in-school then you will need to shoot with Mr Ray supervising or after school with a Media teacher present. 



5) Write your shot list: every shot you plan to film. This needs to be far MORE shots than you will actually use in the final edited version - plan extra angles, close-ups, long shots and more. You can find an example shot list here. This is for a narrative film but the layout will be the same. 

End of Year 1 exam

1) Type up any feedback from your teacher in full (you do not need to write the mark/grade if you do not wish to).

WWW: Abdul, good attempt at considering contexts how TV dramas reflect time of their productions

Next steps: 

1) Write a paragraph for Q1.3 on how HDM targets family audiences successfully

2) Complete LR blog tasks

2) Look at the mark scheme document linked above. Question 1.1 asks about mise-en-scene. What do we use to remember mise-en-scene? Give one example answer from the clip too - you'll find example answers in the mark scheme.

CLAMPS: Costume, Lighting, Actor placement/movement, make-up, props, setting.

Example - Will’s costume – makes him look like he is from our world

3) Question 1.2 asks about narrative features in the extract. Look at the mark scheme to pick out three possible answers for this question. 

• Todorov (equilibrium): The empty city creates a sense of disequilibrium – that something has gone wrong and needs to be repaired or at least understood by the characters.

• Barthes (enigma and action codes): Action codes – the music, the chase scene, the confrontation between the children. Enigma codes: why is the city empty? Who are they chasing? What do the Spectres look like and is Will in danger? Key lines of dialogue: “Where are the grown-ups?”; “Since the attack, Spectres are everywhere”.

• Binary opposition: Lyra and Will are presented as binary opposites to the other two children. The lack of grown-ups creates a sense of young/old binary opposition (particularly as children are not in danger from Spectres).

4) Now focus on Question 2 - the 20 mark essay. Use the mark scheme to pick out one way Doctor Who reflects 1963 and one way His Dark Materials reflects 2020. 

• Traditionally, Doctor was a white male, most often with a younger female companion, reflecting and reinforcing traditional gender roles of the times, with the man as powerful and in control and the woman as helper. Women’s helper role often been to provide an emotional, empathetic side to the programme. Reinforcing the idea that men are active, action-centred while women are more passive, emotional and sensitive

• The advent of satellite TV, digital TV, online TV means that there are many more channels available and more ways to access TV. His Dark Materials reflects the global nature of the TV industry as a BBC and HBO co-production with both British and American stars (e.g. Lin Manuel Miranda). Modern TV dramas often have big budgets and rival Hollywood for stars and production values.

5) Reflect on your overall work and exam performance this year. What three things do you need to work on or revise in Media for Year 11? 

1. I need to try and answer with more examples and evidence of narrative features.

2. Respond to the question by adding more arguments e.g. Arguments for how successful HDM was at targeting family audience.

3. Answer by adding more context.

Radio 1 Launch CSP

 Historical, social and cultural contexts

1) What radio stations were offered by the BBC before 1967?

BBC Radio Home (1939-1967)

BBC Radio Light (1945-1967)

BBC Third (1946-1970)

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

On 30 September 1967, the Light Programme was split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'.

3) What was pirate radio and why was it popular?

Pirate radio stations were unlicensed broadcasters often offshore on ships that played popular music that young people liked at the time. This wasn't available for BBC thus being the reason the popularity of pirate radios

4) Why did pirate radio stop broadcasting in 1967?

The 1967 Marine Broadcasting Offences Act officially outlawed pirate radio stations. The Government had closed the legal loophole that allowed these stations to broadcast and these had a British audience of 10 to 15 million.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

Many of the pirate station DJs were employed by BBC Radio 1, thus bringing many of the their loyal listeners with them. 

6) What was 'needle time' and why was it a problem for BBC Radio?

Needle Time was a restriction where you could only play five hours of music per day. Pirate stations did not have these restrictions imposed on them because the law was difficult to apply offshore

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

On 30 September 1967, the Light Programme was split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'.

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

the first presenter for BBC Radio 1 was Tony Blackburn and many of the pirate station DJs were then employed by BBC Radio 1

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

There were changing attitudes to music and youth culture in the early 1960s.  ‘Pop’ music was becoming more popular and attitudes in young people were becoming more relaxed. This led to the growth of ‘pirate’ radio stations who could produce these shows for young people.

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

Whilst Radio 1 tried to copy the pirate radio’s style, it didn’t quite do it effectively initially as it broadcast simultaneously with Radio 2 – so it had to have a more formal style than the pirate broadcasters. Some young people didn’t respond positively to this.

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?

The Radio 1 target audience in 1967 was young people who were listening to pirate radio.

2) Why did Radio 1 initially struggle to attract young listeners?

It was not seen as ‘cool’ by many young people as the BBC stood for traditional, conservative values.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

In 1967 it offered young listeners pop music, engaging DJ style, broadcasting and a sense of fun.

4) How is the BBC funded?

the BBC is funded through the compulsory licence fee (£159 now; it was around £4 a year in the 1960s). As everybody pays, then everybody should receive content suitable for their needs.

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

The preferred readings for BBC Radio 1 in 1967 would have been that the young people who were listening to the radio probably thought that the BBC Radio 1 offered continuous "Popular" music  which was probably seen as ‘cool’ by many young people. Whereas the oppositional readings would have been that It was not seen as ‘cool’ by many young people as the BBC stood for traditional, conservative values.

Summer Project

1) Research: Music videos

Watch the following music videos and analyse an aspect of media language for each one:

Music video 1: Marshmello x YUNGBLUD x blackbear - Tongue Tied

How is narrative used in this music video to engage the audience?

The video shows chaotic scenes full of rebellion and emotion, echoing themes of freedom and frustration. Fast cuts, bold visuals, and dramatic moments keep viewers hooked, while the characters reflect real feelings many can relate to. It’s a visual rollercoaster that brings the song’s energy to life.

Music video 2: Years & Years - I Wish I Knew

How is camerawork and mise-en-scene used in this video? Use CLAMPS to remember the different aspects of mise-en-scene.

The video includes frequent use of close-ups for us as the audience to observe the main protagonist's emotions, mood and feelings. The use of a high camera angle represents vulnerability to all of the people included in the music video.

Music video 3: Foals - Hummer

How is editing used in this music video to engage the audience?

Editing is used in this music video is through non-linear storytelling, as the events of the clips do not portray any sort of message, making the band look authentic and unique as most music videos normally tells some type of message about their personal life or about the world.

Music video 4: Your choice

Select a music video of your choice and analyse an element of it e.g. narrative, camerawork, editing, visual effects etc. If you're not sure which video to use you could watch some of the following:

• Ariana Grande - One Last Time
• Ed Sheeran - Shape of You

You may also want to look a completely different, creative approach to music video - such as these Lego stop motion productions and how they use narrative:

• Johnathan Pushkar - We Could Be Together
• Keep Me Music Video

I chose the music video called "Shape of You" - Ed Sheeran. I have chosen this song because the video uses a lot of close-ups and a lot different other shots of Ed Sheeran and the female side character this helps show emotion and connection and makes the story feel personal while also connecting the audience together. 

2) Music video planning 

Plan out the basic details for your music video. What song do you plan to use? Will your video be performance or narrative based (or both)? Complete the following on your blog:

Artist and song you have chosen: 

Plan for music video (narrative/performance etc.): 

Link to brief (one small step to improving your community): 

Actors/performers you plan to use: 

Locations: 

Costume/make-up/props required: 

 

3) Statement of Intent

On the same Summer Project blogpost, write the rough first draft of your 300-word Statement of Intent for the two-minute music video you plan to create. The final draft of this document will be submitted to the exam board alongside your music video production and is worth 10 marks of the overall 60 marks available.

Guidance and minimum requirements can be found in the AQA brief from their NEA Student Booklet.

We also strongly recommend you look at our Statement of Intent questions to consider document too.

I am planning to produce a two paged magazine which will focus on a celebrity who recently launched their book about motivating and disciplining young minds who may currently be struggling with revising for exams, keeping a healthy diet, going to the gym to stay fit, struggling with a relationship, change in sleep schedule, keeping a healthy physical or mental health, reducing their screen time on their phone or praying to God in their everyday life. This book will help these young minds overcome these difficulties and potentially change their life.

The very first page of the magazine will contain features like a high-quality photograph of the celebrity in one of their most well known iconic outfits showcasing their most recent published book about motivation and discipline. Following this promotion, a text will provide and mostly cover a brief introduction and an overview of the celebrity's book which will try and convince young minds to purchase and read it to improve their everyday life. To do this, I will use a serif font for the headlines and body text to give the celebrity's magazine a more of a polished, worldly-wise and a civilized look.