Radio: KISS FM Breakfast show

1) Read page 2. What is KISS FM's mission?

Kiss FM's mission is to try and keep up with their 15-34 yr old audience who is constantly onto the next thing they want to own more latest cool stuff.

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

  • Age - 15-34
  • Gender - 60/40 female to male
  • Home (city/village/countryside) - Predominantly urban, but increasingly national with 65% living outside London.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

From social timelines to YouTube, live events and on-demand streaming on apps, KISS connects with its audience through a multi- platform strategy of presenting content around the music they love and the things they’re into, wherever, whenever and however they want it.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISS FRESH is where you’ll find exclusive first plays of the biggest track. KISSSTORY spins the very best Old Skool and Anthems from R’n’B, Dance, Garage and Hip Hop, expect to hear tracks from Beyonce, Eric Prydz, Jay-Z, Artful Dodger and Sean Paul in big shows from Pandora, Wideboys, Majestic and Justin Wilkes.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

• KISS sees over 300,000 people each year party at one of their 100 yearly events
• Hosts KISSTORY and KISS Pool Parties in the UK and abroad from London
• Key festivals and events from We Are FSTVL, BST, Southbeats and Sundown.
• Hosts a yearly sell out Halloween event at The SSE Arena, Wembley 

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

Active as the listeners are very much active 

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?



9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?



10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?



Industry

1) When did KISS FM first launch and what type of station was it then? 



2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 



3) How does KISS FM make money? 



4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?



5) How is KISS FM regulated and what can happen if they break the rules?



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