'Paper 1 baseline assessment learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

WWW: Abdul, some ability to analyse unseen printed advert. You demonstrate some knowledge of how Black Widow was marketed/promoted.
Next Steps:
a) Attempt each question in future exams.
b) Revise, you need to prepare better so you can attempt each question!
Mark: 16/42  Grade: 3

2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.

• Athletic body connotes that the subject is in condition and well prepared for the‘battle’.
• No direct address but the subject’s eyes are focused on pushing the heavy tyre (physical exertion) which connotes determination and power in the face of adversity. This is reinforced by his facial expression which has his mouth open in a roar which connotes supremacy and effort.
• Dress code has connotations of strength since the trainers are engaged in the activity and the clothes are functional and appropriate for task so they connote success and durability. The make-up shows sweat and dirt which has connotations of being ready for action and taking part / effort.

3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP. 

• The structure of the narrative: it follows a linear structure and features versions of iconic actors from the glamorous era of Hollywood (a CGI Audrey Hepburn and a lookalike for Gregory Peck) associated with sophistication and desirability.
• Character types can be seen as outdated stereotypes of masculinity and femininity (‘damsel in distress’ scenario) with Audrey Hepburn cast as the ‘heroine’ character type (Propp) with the male chauffeur coming to her aid as the ‘Hero’ archetype and rescuing her. However, another interpretation would see Hepburn as the ‘Hero’ of the narrative, taking matters into her own hands and forcing the driver of the car into the ‘Helper/Donor’ position, enabling her to complete her quest.
• The use of locations in the narrative suggests a version of reality for the audience: Italian Riviera has connotations of romance, upper class and the old Hollywood era is evoked, suggesting the luxurious nature of the chocolate and reinforcing the ‘silk, not cotton’ message.

4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.

• Serif font for title connotes formality, high class and how well established the magazine is (Britain’s oldest magazine).
• Use of green colour scheme (fresh and new) with white text (style, class, sophistication).
• Recent cultural events referenced in cover lines – ‘See EU later’ references Brexit while ‘Love in the time of Corona’ reflects Covid pandemic. Suggests that wealthy British people want to know the latest news and current affairs.

5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.

• The importance of the Marvel franchise and the overall Marvel Cinematic Universe
(MCU)
• The use of trailers, teasers and social media to build up excitement and word-of-mouth long before release.
• The use of traditional film marketing techniques: trailers, film posters, red-carpet premieres, interviews with stars and director etc.

6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)

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