Introduction to Media: Blog index

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Audience Effects Theory

1) Write a definition of a   passive  audience:   A passive audience are  audience who just accept the messages encoded in a media text without challenge. 2)  Write a definition of an active audience:   An active audience are audience who  engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it. 3) Write a definition of the hypodermic needle theory :  The Hypodermic Needle Theory is a linear communication theory which suggests that media messages are injected directly into the brains of a passive audience . 4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  Media text - The Times newspaper  > Why: It tells audiences i...
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Ownership and Control

1) What is a   conglomerate  in the media industries?  A  conglomerate  is a media company that owns lots of smaller media companies. These smaller companies are called  subsidiaries . Most of the global media industry is now dominated by a small number of massive conglomerates. 2) What is a  subsidiary ? A company within a conglomerate that has many smaller companies working underneath them. 3) What are the benefits for media companies of  vertical integration ? • greater economies of scale • lower variable production costs • decreased logistics costs • quality concerns • increased profitability. • What are the benefits for media companies of  horizontal integration ? Allows companies to gain market share and market power, eliminate their competition, acquire new products and services, a larger customer base, and increase their revenue.  5) Give  three  examples of media companies or brands that have u...
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First 10 Questions

  1) Which part of Media are you looking forward to the most? I am looking forward for Video Games 2) What knowledge and skills do you hope to learn in Media? critical thinking, analysis, research, planning, skills of enquiry and evaluation, practical skills, creativity, time management, essay writing skills 3) What grade are you realistically hoping to achieve in Media? It depends on what grade is the highest or almost the highest 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  What I use the most to access the media is Youtube 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  My average screen time is 5 - 6 hours and I think it may be a little too much as I may be able to do other activities. 6) What was the last TV programme or film you watched? I think it may have been Jumanji  7) What device or subscription do you use to li...
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