Demographics and Psychographics: blog tasks

1) What information do media companies use to create a demographic profile of their audience?

Media companies categorise their audience through demographic profiles on things like age, gender. income and  education

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

They are using audience profiling as it is more accurate and easier to reach their audience

3) What are the seven different Pychographic groups? 

The aspirer, The explorer, The reformer, The succeeder, The resigned, The struggler ,The mainstreamer

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

Extension tasks

This is a more detailed A Level explanation of the different Psychographic groups so revise the psychographic groups here.

You can read more about audience targeting on BBC Bitesize here.