Media assessment 1: Learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Some ability to apply connotations to the WaterAid advert. Able to explain why children are used in advertising. 
EBI: Not always responding to the Q's being asked - highlight keywords in the Q to ensure you respond clearly/accurately
LR: See blog.

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 0
Q2: 1
Q3: 2
Q4: 2
Q5: 2
Q6: 3

3) Identify one of your stronger questions. Why did you do better on this question? Use the mark scheme to help you with this.

The last question which is Q6 is the one I did the best response to as I fully understand why charities use children in adverts in a stereotypical way and I had worded it in the way I could.

4) Identify one of your weaker questions. Why did you score lower on this particular question? Use the mark scheme to help you with this.
 
In my opinion I think I did not do as well in Q5 as I am not able to phrase my sentence the way I was trying to, and I think I couldn't identify the keywords I was looking for to write it in my paragraph. Also, I think I could have done better in Q3 as I couldn't identify media and technical codes.


5) Finally, write a new, detailed paragraph for Question 3 - the unseen text 12 mark question. Use the mark scheme to identify anticipated content you can add to your response and make sure you refer to the text and write in detail. 

Title (symbolic code) 'Heat' - Capital letters large, red font links to brand identity meaning the colour of the brand or the product. Highlighting emphasis high- key on her appearance contrasted to dimly lit use of low camera angle at Beyonce (non-verbal or technical codes) communicating that she's presented as powerful in the advertisement. The connotation of the women wearing a red dress also matches and links to the colour of the product which may communicate that this product is only suitable for women.

Extension tasks

Make sure all of your blog work is up-to-date - check your email for your latest tracker and post anything that is marked amber (unfinished) or red (missing). If you've completed all the initial tasks, look at the grade 8/9 extension tasks. These A Level-style activities will help you target the very highest grades.

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