Abdul's Blog

  1)  List any tasks you have that are missing or incomplete. October assessment LR Demographics and Psychographics 2)  Reflect on your tracker/feedback and write what you need to do this week to get your tracker all green or improve your work in GCSE Media. For the ' October assessment LR' I need to finish off my last question which is Question 5 where I need to write a detailed paragraph on  why charities use children in adverts in a stereotypical way. And also I need to finish off question 5 for the ' Demographics and Psychographics' task  where I have to write w hat psychographic group or groups do I  belong in, and after that I want to do the extension tasks where I have to write detailed sentences on the different types of  psychographic groups.. 3)  Finally, come up with a list of  three  things you are going to do this half-term to help you make progress in Media.    Write a detailed description of a word or write a det...

  1) What information do media companies use to create a demographic profile of their audience? Age Gender Education Social class Race/ethnicity Job/profession/earnings Location (city/village/countryside) 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Media companies use audience profiling to create a more detailed picture of their audience this is also because it is more accurate and up to date. Demographics sometimes can become outdated as the audience interest is not always the same. 3) What are the seven different Pychographic groups?  The aspirer The explorer The reformer The succeeder The resigned The struggler The mainstreamer 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The aspirer - They are happy to invest in luxury goods The explorer - They are attached to new or innovative brands, products or experiences The reformer - They are socially aware and want products that...

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Some ability to apply connotations to the WaterAid advert. Able to explain why children are used in advertising.  EBI: Not always responding to the Q's being asked - highlight keywords in the Q to ensure you respond clearly/accurately LR: See blog. 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 0 Q2: 1 Q3: 2 Q4: 2 Q5: 2 Q6: 3 3) Identify one of your stronger questions. Why did you do better on this question? Use the mark scheme to help you with this. The last question which is Q6 is the one I did the best response to as I fully understand why charities use children in adverts in a stereotypical way and I had worded it in the way I could. 4) Identify one of your weaker questions. Why did you score lower on this particular question? Use the mark scheme...

1) What information do media companies use to create a demographic profile of their audience? Media companies categorise their audience through demographic profiles on things like age, gender . income and  education 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? They are using audience profiling as it is more accurate and easier to reach their audience 3) What are the seven different Pychographic groups?  The aspirer, The explorer, T he  reformer, T he  succeeder, T he  resigned, T he  struggler ,T he  mainstreamer 4)  Write a brief summary of what each Psychographic group is seeking or motivated by. 5) What psychographic group or groups do  YOU  belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!  Extension tasks This is  a more detailed A Level explanation of the different Psych...