Represent NHS Blood & Transplant campaign: blog tasks

1) What is an advertising campaign?

An advertising campaign are campaigns that will usually appear across multiple media platforms - print, broadcast and online.

2) What is the objective of the NHS Represent campaign? 

NHS' objective/goal for this campaign was to get as many people as possible to donate their blood for their campaign

3) What does this advert want people to do once they've seen it (the 'call to action')? 

Encourage themselves to be generous and donate blood for their campaign

4) Why is the advert called 'Represent'? 

The connotation of the advert being called 'Represent' could be that each person that donates from a certain race group represents that race group's statistics on how much percent of people have donated blood from that race/ethnicity 

5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

Lady Leshurr, Nicola Adams, Ade Adepitan

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

The connotation of the empty chairs may be to encourage at least 3 people to donate blood but it is instead empty as there isn't enough people donating. This also links to the slogan 'REPR3SENT' with the 'E' backwards and is instead a three.

7) How does the advert match the key conventions of a typical urban music video?

It has many slogans in the video and also shows the logo so that the audience can recognise it.

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 



9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?



10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).




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