Galaxy 'Chauffeur' advert: blog tasks

 1) What key conventions of TV advertising can you find in the Galaxy advert?

  • Narrative
  • Editing
  • Camera shots
  • Logo and Slogan
  • Sound
  • Mise-en-scene


2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

The key message communicated is that their chocolate is more luxurious and better than the others.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s. Galaxy makes reference to Audrey Hepburn movies such as 1953 film Roman Holiday to interest and engage the audience.


4) What is intertextuality?

Intertextuality is where one media product (e.g. Galaxy) makes reference to other media products (e.g. Audrey Hepburn movies such as 1953 film Roman Holiday) to interest and engage the audience.

5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

Audrey Hepburn movies such as 1953 film Roman Holiday the year of her hit film was referenced in the advert and the advertising agency used a CGI-version of Audrey Hepburn.

6) Which of Propp's character types can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

  • Hero - The man in the car that gives Audrey Hepburn a ride.
  • Helper/Sidekick - The bus driver
  • Heroine/Princess - Audrey Hepburn


7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

There is an equilibrium at the start which gets disrupted by a fruit cart which has fallen over and is blocking the bus. This disequilibrium then gets resolved as a man in a car offers to give Audrey Hepburn a ride which then they move on with the new equilibrium.

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

Audrey Hepburn is represented as a Heroine/Princess who's journey is disrupted by a fruit cart and needs saving by a man.

9) What representations of gender can you find in this advert?

Females - needs saving/ help by a man
Males - Is the hero/saviour of the female

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts?

The stereotypes are subverted in the end as the man in the car offers a ride to Audrey Hepburn whos journey was disrupted and needs help.






 

Comments

Post a Comment

Popular posts from this blog

First 10 Questions

  1) Which part of Media are you looking forward to the most? I am looking forward for Video Games 2) What knowledge and skills do you hope to learn in Media? critical thinking, analysis, research, planning, skills of enquiry and evaluation, practical skills, creativity, time management, essay writing skills 3) What grade are you realistically hoping to achieve in Media? It depends on what grade is the highest or almost the highest 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  What I use the most to access the media is Youtube 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  My average screen time is 5 - 6 hours and I think it may be a little too much as I may be able to do other activities. 6) What was the last TV programme or film you watched? I think it may have been Jumanji  7) What device or subscription do you use to li...
Read more

Camera movement and editing: blog tasks

  1) Pick  three   aspects of  camera movement  in the Minority Report clip. Identify the  type  of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience. •   Fast pan - Horizontal turn left to right fast and is used to follow fast movement. This was used when the character was running away from the police in the alley ways. the camera was on the floor (a bit like a worm's eye) •    Fast Track/Dolly - Movement either backwards or forward or along the side. This was used after the Fast Pan in the chase scene, the camera was moving as fast as the character (tracking the speed) and was going from right to left sideways. •    Zoom - Zooming in or out either with the camera moving forward or it is actually zooming in using the feature - this was used during some conversations between the police the person who they were chasing. It was also used when sho...
Read more

Denotation & Connotation blog

Image
  Denotation & Connotation blog tasks: advert analysis 1) Write an analysis of the  WaterAid advert above  using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert? Denotation This printed WaterAid advertisement consists of a kid (symbolic code). It also features a hot and dry background (technical code) WaterAid logo (symbolic code) and finally a slogan which says ''Dig toilets Not graves'' (written code) Connotation The slogan ''Dig toilets Not graves'' shows that this is a charitable advertisement which means that it's target audience is everyone as anyone can donate to it. The connotation of putting the website name on the top left  shows what company's advertisement it is and it may also encourage you to search it up and donate to it but it doesn't have any links that directly leads it...
Read more