Advertising: Key conventions

 


Part 1: Skittles advert analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

Logo/Slogan - " TASTE THE RAINBOW " may connote that since we aren't able to touch or eat the rainbow, skittle will help us think what it may taste like.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

The Colour Scheme is full of the colours in a rainbow  - recognisable from the packets of Skittles as it uses many colours, creating a brand identity. 

Part 2: Advert research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity

2) An advert that uses shock tactics or a controversial idea


3) An advert that creates a a strong emotional connection to the audience



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