Tatler CSP case study.
1) Look at the Tatler Media Pack . Go to page 2 : how does the editor introduce the magazine? ‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY. THESE PEOPLE LIVE THE LIFE REFLECTED ON OUR PAGES, BOTH PHYSICAL AND VIRTUAL. AND BOY, DO THEY LOVE TO SHOP” T - The author explains what Tatler is and describes it in a very positive way 2) Now go to page 4 of the Media Pack. Focus on the print magazine ( NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Average Age: 29 Female: 89% ABC1: 90% Average HHI: £261,572 It is mostly adults who are averagely aged 29 and are mostly a feminine audience. These people happen to be very wealthy as well. 3) Look at page 6 ....