Magazines: Heat CSP

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

A)  Bring readers a truly unique, quality experience.
B)  Make sure readers spend their hard-earned pennies wisely.
C)  Helping readers navigate the tricky world of TV and streaming.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

They ensure heat readers are always in the know and give them conversation-starters they can show off about to their mates.

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?
 
Heat offers life hacks for their audience based on lifestyle guide covers food, fitness, well being, travel and homes, all with an unique heat twist.

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

FEMALE/MALE: 90% / 10%

AVG AGE: 37

AGE PROFILE: 52% AGED 15/34 (14% 15-24, 37% 25-34)

SEGMENT: 50% ABC1

MARITAL STATUS: 57% MARRIED or living with partner / 43% single

5) How are the cover lines written to make the audience want to buy the magazine?

The titles always contain "The MAGAZINE" and then the next line follows up with the topic of that page they are viewing to see if they may have their interests piqued

6) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

A)  Shows images of more HEAT Magazines covers just in case if the audiences are interested in seeing more magazines.

B)  Shows images of celebrities to peak the interest of whoever follow them (Fans/followers)

C)  Shows what Heat offers their audience with a follow up image on that topic

7) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

Tatler has more unique designs/topics for the wealthy

Heat designs are for suitable/affordable for everyone

Tatler users are more wealthy/stylish audience than Heats' audience


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