Music Video: BLACKPINK - How You Like That

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

BLACKPINK fans are known as ‘Blinks’ and are largely teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines and Indonesia as well as western countries such as the UK and USA.

2) What audience pleasures are offered by the music video for How You Like That?

  • Diversion: music video conventions – performance, effects, fast pace etc.
  • Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
  • Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.
  • Surveillance: Western audiences gain knowledge of Korean music and culture.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 
 
Medium close up shot as it shows the audience what emotion the character is feeling in the scene and how this may make them react to something.

4) How was the How You Like That music video marketed and promoted to the audience?

This 2020 video promoted the lead single from Blackpink’s first Korean-language studio album, The Album. The video, released on 26th June 2020, was premiered on Blackpink's YouTube channel at the same time as the single was released. 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in the East. They played Wembley Arena in 2019 as well as huge US music festival Coachella. 

Industry

1) How were BLACKPINK formed and what records have they broken?

Blackpink was formed in 2016 by Korean entertainment company YG Entertainment and by 2020 was one of the most successful K-Pop bands in the world. As of 2021, the band was the most followed girl group on Spotify and the most-subscribed music group, female act, and Asian act on YouTube.

2) What other successful artists have YG Entertainment created?

1. BIGBANG
2. TREASURE
3. AKMU
4. SECHSKIES
5. WINNER
6. 2NE1
7. Wheesung
8. Se7en

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Technology has changed music videos in a way that you can listen to it on multiple online platforms such as Spotify or YouTube

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

BLACKPINK and K-pop show that the media and music industries are now global reach of the music and media industries through widespread online fanbases. They have social media platforms like youtube, facebook and twitter to build global fanbases

5) How are UK-based music videos regulated and what types of content require warnings? 

UK-based record companies get their music videos rated by the British Board of Film Classification (BBFC). The kinds of issues the BBFC considers in classifying music videos include bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.




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