1) What are the key conventions of music video?
Diversion
personal relationships
personal identity
surveillance
audience
Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.
3) When did music videos first become a major part of the music industry?
music videos first become a major part of the music industry in the1980s
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
MTV was launched in 1981 as a platform for music videos and the first music channel on television. this is important because big budgets were spent on producing innovative and creative music videos such as Michael Jackson’s Thriller that had a film narrative, a well known director and featured intertextuality
5) How are music videos distributed and watched in the digital age?
New platforms and music apps on smart phones mean that listeners are now becoming one-device consumers and using their phones for all media access
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