OSP: Rashford & Kardashian - Language and Representation

Language

1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

Colour scheme - dark/minimalistic, shirt contrasts background

Profile picture - reinforcing website 

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

Book club -  promote children to read his books

Profile picture - His brand's logo

Tweets - Tweeting and promoting his book online

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

Navigation Top menu - pages promoting clothes and make-ups

Twitter bio - contains links and mentions to her brand

Tweets - promoting her brands and products

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

He grew up in a poor family with a single mother of 5 so he helps children get free school meals and challenges the government to change in a positive way which gives him and his brand a good reputation

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

She posts on Twitter promoting and selling a new make-up product which earns her a lot of money.

Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

Setting - dark/minimalistic, shirt contrasts background

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

He grew up in a poor family with a single mother of 5 so he helps children get free school meals and challenges the government to change in a positive way and also promotes his books for chldren to read which gives him and his brand a good reputation

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

His race and ethnicity challenges the stereotypes for black people as he is able to have a huge impact on politics as he challenged the government and ended up winning

4) What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

Profile picture - Make-up/Photoshop - Reinforces female beauty standards (expectations of appearance)

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence? 

Expectations of appearance (Symbolic code) - her make-up and Photoshop  reinforces female beauty standards

OSP: Introduction to influencers

 1) What years did YouTube, Twitter and Instagram launch?

Youtube - 2005

Twitter - 2006

Instagram - 2010

2) What is the definition of an influencer?

a person who has become well known through regular social media posts and is able to promote a product or service by recommending or using it online

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

KSI:

Instagram: ~12.8 million followers

YouTube: Over 44 million subscribers across his active channels

4) How big is the influencer industry according to the article?

"By the end of 2019, the influencer marketing industry was worth some $8bn a year"

5) What are the problems associated with being an influencer?

There’s the pressure of always seeking to increase your follower count to drive up revenues.

6) Why is it suggested that audiences actually like being sold products by influencers?

A decade ago, shilling products to your fans may have been seen as selling out. Now it’s a sign of success

7) What representation of beauty is often found on Instagram or other influencer sites?

today, of a look known as “Instagram face”. It’s “a young face, of course, with poreless skin and plump, high cheekbones”, long lashes and full lips – generally white but with a hint of “rootless exoticism”

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

In my opinion they can be a negative influence on our society. This is because some influencers only care for the revenue and they don't really don't care about their fans as they promote websites or products that can be unsafe or a scam.

Preliminary exercise feedback and learner response

1) Type up your teacher's feedback in full. If you've received your feedback via email, you can simply cut and paste it from the email into your blog.

WWW: Attempted to write a statement of intent about the preliminary exercise

Next steps:

1. Complete coursework to a high standard

2. Meet deadlines by being organised and proactive – take your photos and plan your production

2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write two WWW bullet points (What Went Well) and two Next Step bullet points for your preliminary exercise. 

WWW: 

1. I wrote over 300 words for the statement of intent.

2. I gave a brief information on what my magazine will look like

Next steps:

1. Include more information on what my magazine will be about and what i will include in it

2. Be more proactive by planning my production and take my photos before the deadlines.

3) What have you learned from the preliminary exercise that will help you in the actual coursework project? List three things you have learned or will do differently as a result of this exercise. You may want to comment on organisation, actors, filming, editing or something else entirely but be specific.

 I have learned to be more specific and give more information on what my magazine will look like and what i will include in it and finally more details on what it will be about.