OSP: Language and Representation Blog Tasks

Language

1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

Colour scheme - dark/minimalistic, shirt contrasts background

Profile picture - reinforcing website 

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

Book club -  promote children to read his books

Profile picture - His brand's logo

Tweets - Tweeting and promoting his book online

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

Navigation Top menu - pages promoting clothes and make-ups

Twitter bio - contains links and mentions to her brand

Tweets - promoting her brands and products

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

He grew up in a poor family with a single mother of 5 so he helps children get free school meals and challenges the government to change in a positive way which gives him and his brand a good reputation

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

She posts on Twitter promoting and selling a new make-up product which earns her a lot of money.


Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

Setting - dark/minimalistic, shirt contrasts background

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

He grew up in a poor family with a single mother of 5 so he helps children get free school meals and challenges the government to change in a positive way and also promotes his books for chldren to read which gives him and his brand a good reputation

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

His race and ethnicity challenges the stereotypes for black people as he is able to have a huge impact on politics as he challenged the government and ended up winning

4) What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

Profile picture - Make-up/Photoshop - Reinforces female beauty standards (expectations of appearance)

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence? 

Expectations of appearance (Symbolic code) - her make-up and Photoshop  reinforces female beauty standards


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