OSP: Introduction to influencers

 1) What years did YouTube, Twitter and Instagram launch?

Youtube - 2005

Twitter - 2006

Instagram - 2010

2) What is the definition of an influencer?

a person who has become well known through regular social media posts and is able to promote a product or service by recommending or using it online

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

KSI:

Instagram: ~12.8 million followers

YouTube: Over 44 million subscribers across his active channels


4) How big is the influencer industry according to the article?

"By the end of 2019, the influencer marketing industry was worth some $8bn a year"

5) What are the problems associated with being an influencer?

There’s the pressure of always seeking to increase your follower count to drive up revenues.

6) Why is it suggested that audiences actually like being sold products by influencers?

A decade ago, shilling products to your fans may have been seen as selling out. Now it’s a sign of success

7) What representation of beauty is often found on Instagram or other influencer sites?

today, of a look known as “Instagram face”. It’s “a young face, of course, with poreless skin and plump, high cheekbones”, long lashes and full lips – generally white but with a hint of “rootless exoticism”

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

In my opinion they can be a negative influence on our society. This is because some influencers only care for the revenue and they don't really don't care about their fans as they promote websites or products that can be unsafe or a scam.


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