Abdul's Blog

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking). 3) How did fans take a leading role in making Arctic Monkeys famous back in 2005? I n 2005, Arctic Monkeys' f ans shared and promoted the band's music, including their demo tracks and early singles, online, lea...

  1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? BLACKPINK fans are known as ‘Blinks’ and are largely teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines and Indonesia as well as western countries such as the UK and USA. 2) What audience pleasures are offered by the music video for How You Like That? Diversion: music video conventions – performance, effects, fast pace etc. Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members. Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen. Surveillance: Western audiences gain knowledge of Korean music and culture. 3)  How were BLACKPINK formed and what records have they broken? Blackpink was formed in 2016 by Korean entertainment company YG E...

1) What are the key conventions of music video? Diversion personal relationships personal identity surveillance audience 2) What is intertextuality? Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. 3) When did music videos first become a major part of the music industry? music videos  first become a major part of the music industry  in the1980s 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 as a platform for music videos and the first music channel on television. this is important because  big budgets were spent on producing innovative and creative music videos such as Michael Jackson’s Thriller that had a film narrative, a well known director and featured intertextuality 5) How are music videos distributed and watched in the digital age? New platforms and music apps on smart pho...

1 )  Magazines: Tatler magazine CSP 2)   Magazines: Heat magazine CSP   3)  Advertising media assessment learner response