Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor

Audience

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).

3) Pick out particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

The opening which opens with the singer introducing the song and adding the words 'Don't believe the hype'. This could be a reference to the online following the band built up using Myspace.  

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

In 2005, Arctic Monkeys' fans shared and promoted the band's music, including their demo tracks and early singles, online, leading to a significant early fanbase. 

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song 

Industries

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

They formed in 2002 and wrote songs based on their lives and what they saw on nights out in Sheffield. They played pubs and small venues in and around Sheffield, and built up a huge following online using Myspace

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

Unlike BLACKPINK, Arctic Monkeys weren’t put together by an entertainment company, they were all friends from school. They formed in 2002 and wrote songs based on their lives and what they saw on nights out in Sheffield. They played pubs and small venues in and around Sheffield, and built up a huge following online using Myspace

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

I Bet You Look Good on the Dancefloor is their first single from debut album Whatever People Say I Am, That’s What I’m Not released with niche, independent record label Domino. The album was released in January 2006 and went straight to number 1 selling over 350,000 copies in its first week.

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

Myspace was used by bands and artists to gain fans without the need for a record company.  Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song.

Music Video: BLACKPINK - How You Like That

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

BLACKPINK fans are known as ‘Blinks’ and are largely teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines and Indonesia as well as western countries such as the UK and USA.

2) What audience pleasures are offered by the music video for How You Like That?

• Diversion: music video conventions – performance, effects, fast pace etc.
• Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
• Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.
• Surveillance: Western audiences gain knowledge of Korean music and culture.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

 

Medium close up shot as it shows the audience what emotion the character is feeling in the scene and how this may make them react to something.

4) How was the How You Like That music video marketed and promoted to the audience?

This 2020 video promoted the lead single from Blackpink’s first Korean-language studio album, The Album. The video, released on 26th June 2020, was premiered on Blackpink's YouTube channel at the same time as the single was released. 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in the East. They played Wembley Arena in 2019 as well as huge US music festival Coachella. 

Industry

1) How were BLACKPINK formed and what records have they broken?

Blackpink was formed in 2016 by Korean entertainment company YG Entertainment and by 2020 was one of the most successful K-Pop bands in the world. As of 2021, the band was the most followed girl group on Spotify and the most-subscribed music group, female act, and Asian act on YouTube.

2) What other successful artists have YG Entertainment created?

1. BIGBANG

2. TREASURE

3. AKMU

4. SECHSKIES

5. WINNER

6. 2NE1

7. Wheesung

8. Se7en

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Technology has changed music videos in a way that you can listen to it on multiple online platforms such as Spotify or YouTube

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

BLACKPINK and K-pop show that the media and music industries are now global reach of the music and media industries through widespread online fanbases. They have social media platforms like youtube, facebook and twitter to build global fanbases

5) How are UK-based music videos regulated and what types of content require warnings? 

UK-based record companies get their music videos rated by the British Board of Film Classification (BBFC). The kinds of issues the BBFC considers in classifying music videos include bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.

Music video: Introduction

1) What are the key conventions of music video?

Diversion

personal relationships

personal identity

surveillance

audience

2) What is intertextuality?

Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?

music videos first become a major part of the music industry in the1980s

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched in 1981 as a platform for music videos and the first music channel on television. this is important because big budgets were spent on producing innovative and creative music videos such as Michael Jackson’s Thriller that had a film narrative, a well known director and featured intertextuality

5) How are music videos distributed and watched in the digital age?

New platforms and music apps on smart phones mean that listeners are now becoming one-device consumers and using their phones for all media access

Magazines: Final index

1) Magazines: Tatler magazine CSP

2) Magazines: Heat magazine CSP 

3) Advertising media assessment learner response